WGSN owner acquires Sellics software business that aids Amazon traders
UK-based specialist information and analytics company Ascential has signed an agreement to acquire German software specialist Sellics for an undisclosed sum.
Sellics provides a mix of advertising spend optimisation, campaign automation and profit analytics, through a suite of software solutions, to “challenger brands” that trade on Amazon.
Headquartered in Berlin, Sellics employs around 90 staff, led by its co-founders Franz Jordan
Ascential, which also owns fashion/lifestyle trend forecasting platform WGSN
Ascential CEO Duncan Painter said: “Sellics’ strong presence in the European challenger market and engineering expertise will accelerate Perpetua’s growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics’ customer base through its advanced product set.”
Last week, London-listed Ascential was said to be exploring a radical split that would see its digital operations demerged and listed in New York.
The proposed £1.5 billion break-up is understood to be in its early stages with Ascential working with investment bankers on the plans that have yet to be given formal board approval.