Playtime Paris, a summer edition featuring 320 brands
Playtime Paris will once again be focusing on fashion and accessories, represented by 70% of the brands, with labels such as Veja
Emerging brands will also have dedicated spaces. New Now will host twelve brands taking part in Playtime Paris for the first time. These will be selected by Anna Kari, founder of the UK boutique MamaOwl, and include Little Talents, Cake Kids and Kidsagogo. The Singular space, designed as a pop-up, will showcase ten brands offering capsule collections or single products such as Ara Creative inflatable colouring pages. Lastly, First Timers is the show’s prescriber, highlighting brands taking part in the show for the first time through dedicated sales areas.
Following disruptions caused by health restrictions in China, Playtime Shanghai will return on July 21 and 22, while Playtime Kid