Fanatics inks long-term deal to sell licensed US College merch globally

Fanatics inks long-term deal to sell licensed US College merch globally

Digital sports retail platform Fanatics has announced a long-term agreement with leading US collegiate licensing company CLC to sell fan merchandise from US colleges to UK fans as part of a global rollout.


Claiming to be the global leader in licensed sports merchandise, Fanatics will offer US college sports fans a wide range of officially licensed products, such as lifestyle wear, hard goods and accessories from an initial 15 US colleges, including University of Florida, University of Texas, Michigan State University, LSU and University of Michigan, with plans to add more institutions.

The full range of college apparel will also be available through Fanatics’ connected retail and media partners, including Next

Matthew Primack, SVP, International Business Affairs and Development at Fanatics, said: “From our experience gained working in partnership with more than 150 colleges combined with our international retail expertise, we have a deep and unique understanding of both the passion held by fans of college sports and it’s desirability as product which is on trend and fashion forward. We look forward to offering college lifestyle fans a best-in-class shopping experience and unparalleled access to a wide range of officially licensed college merchandise.”

Fanatics partners with more than 900 of the largest sporting organisations in the world, including Manchester United, Chelsea, Paris Saint-Germain, The FA, The International Olympic Committee, NFL, NBA, NHL, MLB

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