Etam is taking over the Palace for its lingerie show
EtamParis Fashion Week
For the evening, the brand promises to “revive the effervescence of Parisian nights in this iconic venue where anything goes.” Eighties atmosphere guaranteed. Etam will unveil every aspect of the show, from casting to backstage, to the photo call and the famous catwalk.
The brand will unveil its new collection, which can be found in stores and online, and will also highlight a limited edition focusing on Leavers lace. A logotype motif has been created for the occasion. Only
The event, which brings together international journalists and influencers, will be broadcast live on Instagram
Etam, which has also put on a swimwear fashion show since 2022 (in Corsica and then Saint-Tropez), relies on a network of 660 stores, including 420 in France. On the export front, Etam entered the U.S. last year with a dozen corners at Nordstrom