Skims launches men’s range with ‘All-Star’ campaign
Skims, the women’s shapewear line co-founded in 2019 by Kim Kardashian
The collection launches with an ‘All-Star’ campaign featuring iconic athletes: Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander. Photographed by Donna Trope, a long-time collaborator with Skims, each superstar athlete symbolizes excellence through their unique backgrounds, personal style, and their ability to connect with audiences far beyond the realm of sports, according to a press release.
“The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody,” said Kim Kardashian, founder and creative director of Skims.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top defensive player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products.”
Skims Mens spans technically constructed briefs to ultra-soft boxers, along with tanks and tees, rooted in the values of comfort, fit, and superior movement.
For its debut release, Skims Mens introduces three distinct collections: ‘Cotton’ offering a collection of essentials made from a soft, mid-weight cotton blend; ‘Stretch’ consisting of foundation pieces that maintain their shape; and ‘Sport’ specifically designed to enhance athletic performance with lightly compressive base layers.
The men’s collection will be exclusively available for purchase on Skims.com starting from October 26 at 9 AM PST. Sizing ranges from XS to 5X, and prices vary from $16 to $54 for individual pieces and $42 to $98 for packs.
Jens Grede, CEO & co-founder of Skims, added, “Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base. Entering the $111 billion US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers.”