Cos to enter Mexico
H&M
The contemporary fashion brand will open in the nation’s capital, Mexico City, in Antara, Polanco. Spanning 486 square metres, the store space will adopt the brand’s new sustainable concept with “a circular ambition in design and material choices,” the third Cos store to roll out the concept to date.
Key sustainable materials include bamboo wardrobes, recycled acrylic vitrine display cases and a rail system made with recycled aluminium. The concept is created so it can be maintained, repaired, and repurposed, demonstrating Cos’ commitment to a circular built environment, said the brand.
The debut Mexico store forms part of a wider expansion strategy to scale Cos globally and attract customers in new markets, according to a press release.
“Opening a flagship store in Mexico is an incredibly exciting step for Cos,” said Katie Reeves, managing director North America, Cos.
“We are always looking for new markets to introduce people to our brand and are confident Antara is the perfect destination for the launch. I’m looking forward to seeing how customers respond to the brand and engage with our collection.”
The new location will open with the Cos spring/summer 2023 collection founded on elevated essentials and unique wardrobe staples for men and women.
Founded in 2007, Cos is now located across Europe, Asia-Pacific, North America and the Middle East with a 264-store portfolio, spanning 48 physical markets, 39 online markets and selected wholesale partners.
