Stealth Wealth and Quiet Luxury Is a Trend as Old as Time

If you’re a fashion lover, your TikTok FYP has probably served up more videos than you can count about the stealth-wealth fashion trend—also known as quiet luxury—that seems to be pretty much everywhere right now. 

The idea is just as simple it sounds: looking like a very rich person by dressing subtly, simply, and in a way that exudes luxury without the obvious markers, such as excessive logos, obvious name brands, or trending shapes and styles that everyone else is wearing. Instead, quiet luxury leans into classic, tailored silhouettes typically in neutral shades like black, white, beige, gray, and navy. That means no low-rise baggy jeans and crop tops, head-to-toe neon, or sheer metallic cutout dresses. Classic Italian cashmere brands like Loro Piana and Brunello Cuchinelli and minimal designers such as Jil Sander, The Row, and Max Mara are being cited as labels to achieve the look. 

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